Herdy in Lake District

Our Partnership With Herdy

We’re excited to announce that we’re partnering with Herdy, the cute and lovable character from the Lake District National Park, spreading smiles, happiness and fun and more.

To celebrate the 75th anniversary of the National Parks and Access to the Countryside Act, characters Flo and Joe will be getting to know the 13 National Parks of England and Wales and exploring what makes each a unique and exciting place to visit.

Herdy are supporting our fantastic work by raising funds through the sale of their Roam Free collection, 75p from the sale of each mug and 35p from the sale of each tea towel in the Roam Free collection is being generously donated to help ensure National Parks thrive for the next 75 years and beyond.

More about the partnership

Getting to know Herdy

Herdy design and create unique gifts, homeware and accessories that are made to make you smile. Born in the English Lake District and originally inspired by the area's loveable Herdwick sheep, they also support sustainable rural community and upland fell farming projects through the Herdy fund.

Visit their website